About Us

Welcome to Coco Loco!

Coco Loco Sunglasses was born in Costa Rica in June of 2020. Our founder, Alejandro Pereira, wanted to create a sustainable product that represented Costa Rica's “Pura Vida” lifestyle and that inspired people to live more sustainable lives.

In Costa Rica, "Pura Vida" is the way of life of the "ticos" (slang for Costa Ricans). The "Pura Vida" essence is focused on enjoying life to the fullest, helping others, and living in harmony with nature. This philosophy is reflected in every aspect of our products, from the materials we use to the designs we create.  

 Our sunglasses are made entirely with FSC (Forest Stewardship Council) certified wood which follows strict sustainability guidelines such as:

  • Zero deforestation practices.
  • Protection of local animal and plant species.
  • Fair salaries and work environments for laborers.
Click here to learn more about FSC standards and certifications!

In addition, we donate 10% of net proceeds to environmental nonprofit organizations in Costa Rica to take direct action in helping the environment.

Check out our How We Help page for more info on our donations and current partners!  

With our sustainable sunglasses, we aspire to raise awareness for protecting the environment and offer a high-quality product that looks good and makes people feel good. Join the movement! Be a part of #CocoLoco!


Designed in Costa Rica • Inspired by Nature